The ongoing cleanliness drive under Special Campaign 5.0 has turned routine upkeep into inspiring stories of innovation and teamwork across various media organisations. From building artificial trees out of waste paper to painting vibrant murals on office walls, employees and students are proving that a clean campus can also be a creative one.
Students Turn Waste into Art at SRFTI Kolkata
At the Satyajit Ray Film and Television Institute in Kolkata, a group of film students faced a unique challenge. They needed a Japanese-style house set complete with a flowering Bougainvillea tree in the background. Real Bougainvillea flowers wilt quickly under hot studio lights, so the team decided to craft an entire tree from scratch using nothing but old newspapers and discarded cardboard boxes.
The process began with sketching the exact shape required for the scene. Students cut, folded, and layered the recycled materials to form sturdy branches. They painted each section to mimic the delicate pink blossoms and lush green leaves. The final tree stood tall on the set, adding authentic charm without harming any living plant. This hands-on project not only solved a practical problem but also taught everyone the value of reusing everyday waste.
Akashvani Ahmedabad Gives Boundary Wall a Musical Makeover
In Ahmedabad, the All India Radio station decided to give its office boundary wall a fresh look during the campaign. Officers and staff members rolled up their sleeves and picked up paintbrushes together. Instead of plain colours, they chose lively motifs that celebrate the world of radio and music.
Images of vintage radios, spinning vinyl discs, musical notes, and microphones now dance across the wall. The artwork instantly brightens the entire premises and reminds everyone of the station’s rich legacy in broadcasting. Passers-by often stop to admire the colourful display, turning a simple repair job into a public attraction. The team effort strengthened bonds among colleagues while leaving behind a lasting visual treat.
IIMC Kottayam Digs Deep for Water Conservation
Far from the glamour of film sets and radio studios, the Indian Institute of Mass Communication campus in Kottayam faces a real water shortage. To tackle this, the institute launched a pond-digging project in a remote corner of the campus under Special Campaign 5.0.
Staff members and students first cleared thick undergrowth and levelled the ground. They then started excavating the pond step by step. Rainwater collected here will recharge groundwater and provide a reliable source during dry months. The work is moving fast and should wrap up by next month. Once filled, the pond will also become a green spot for birds and small plants, adding life to the campus.
Why These Efforts Matter Beyond Cleanliness
Each of these initiatives shows how a nationwide cleanliness push can spark local ingenuity. The recycled tree at SRFTI saves resources and inspires sustainable set design in films. The painted wall at Akashvani Ahmedabad boosts morale and showcases cultural pride. The upcoming pond at IIMC Kottayam addresses a pressing need for water security.
Such activities involve everyone, from senior officers to first-year students, creating a sense of ownership over shared spaces. They also spread awareness about reducing waste, conserving water, and beautifying surroundings without heavy budgets. Media units, often seen as centres of information, are now leading by example in environmental care.
Special Campaign 5.0 continues to motivate government offices across India to think differently about routine maintenance. Simple ideas executed with enthusiasm can deliver big results for both the workplace and the planet.