Overview of the Issue

Baby self-feeding products present a risk of serious harm or death.

Details of the New Variant

A new variant of dangerous baby self-feeding products has appeared where the pillow part takes the form of an animal head shape.

Warning of new variant of dangerous baby self-feeding products

Source of the Image: Office for Product Safety and Standards

Risks Associated with Baby Self-Feeding Products

Baby self-feeding products are designed to enable babies to bottle feed with little or no assistance from a caregiver. This creates a risk of serious harm or death from choking on the feed or aspiration pneumonia.

Official Response and Safety Alert

The Office for Product Safety and Standards has identified that all baby self-feeding products are dangerous due to their design and intended use and can never be made safe, regardless of any changes to their appearance. It issued a Product Safety Alert concerning them in December 2022. The public was urged to stop using them immediately and dispose of them safely. Businesses and local authority trading standards services were also asked to take specific actions to remove them from the market.

Source of the Content

Content sourced from: Office for Product Safety and Standards, Published on 23 October 2025.

Meta Information

  • Focused Keyword: Baby Self-Feeding Products
  • Meta Description: The Office for Product Safety and Standards warns of a new variant of dangerous baby self-feeding products shaped like animal heads, posing risks of choking or aspiration pneumonia. Learn about the safety alert and actions to take.