Skip to content
[gtranslate]

VP Urges Indian Coir Push to Global Brand Status

  • Event held in Kollam on November 3, 2025
  • Vice-President: Shri C. P. Radhakrishnan
  • Interaction with Federation of Indian Coir Exporters’ Associations (FICEA)
  • Exports doubled during his Coir Board chairmanship (2016–2020)
  • Focus on blending tradition with modern technology
  • Emphasis on sustainability, quality, and global market expansion
India’s coir sector received strong backing from the country’s second-highest constitutional authority during a key meeting in Kerala. The Vice-President met exporters and leaders in Kollam to discuss ways to elevate local products on the world map.Speaking to members of the Federation of Indian Coir Exporters’ Associations, he praised their efforts in keeping the industry competitive despite challenges. Participants remembered his earlier role heading the Coir Board, where joint work led to a sharp rise in overseas sales between 2016 and 2020.

Sustainability Meets Market Demand

He pointed out that buyers worldwide now prefer materials that respect the environment. This trend opens doors for coir, a natural fibre known for its strength and biodegradability. To seize the moment, producers must pair age-old skills with new methods, he said.

Improving product standards, creating attractive labels, and reaching more countries remain top priorities. The Vice-President stressed that united action among all players will help position Indian coir as the go-to choice for green solutions.

Role of Exporters’ Body

The exporters’ federation earned appreciation for bringing members together and protecting their interests. It has played a big part in keeping Indian coir visible in foreign markets. He urged the group to build even closer ties so the sector keeps growing.

With steady guidance and teamwork, the industry can set fresh records and showcase India’s lasting craft traditions, he added. The gathering ended on an upbeat note, with everyone committed to taking coir to greater heights.

Path Ahead for Indian Coir

Merging heritage techniques with current tools will drive success, according to the address. Stakeholders left the session motivated to focus on branding and wider outreach. The coir story now looks set for a stronger global chapter.