Important Facts of the News
- Main Secretary Sudhansh Pant addressed a review meeting via video conference.
- Public Relations officers were instructed to adopt proactive and ownership-based approach.
- Emphasis on human angle in news content for better public connection.
- Officers advised to act as advisors to district collectors, secretaries and ministers.
- Directions to verify false news, issue factual reports and counter misinformation.
- Importance of enhancing reach on social media platforms highlighted.
- Content bank of photos, videos and success stories to be developed.
- Commissioner and Secretary of Information and Public Relations Department presented department activities.
- Senior officers and district-level PR officials participated in the VC.
Jaipur, 6 November. The Chief Secretary Sudhansh Pant stated that the state administration is undertaking significant initiatives to improve public welfare and infrastructure. In this context, the Information and Public Relations Department has wide scope to expand outreach of government policies and achievements. He urged Public Relations officers to work with a sense of responsibility and adopt a proactive approach in their respective districts and departments. He emphasized that content must be effective, especially when it highlights human stories that connect directly with people.
Call for Strong Narrative Building
The Chief Secretary chaired a review meeting through video conferencing to assess ongoing communication efforts. He noted that along with coverage of programs, PR officers play a key role in fostering trust and credibility among citizens. He encouraged them to participate actively in narrative building and in shaping positive public perception.
Role as Advisors to District and Department Leadership
The officers were encouraged to expand their role by supporting collectors, secretaries and ministers in planning publicity strategies. Pant directed them to verify misleading information promptly and issue factual reports so that accurate details reach the public. He also suggested adopting media strategies to strengthen the pace of dissemination.
Enhancing Reach on Social Media Platforms
Noting the importance of social media, Pant said that PR officers must remain responsive at all times. Timely clarification on misleading narratives is essential. He suggested targeted efforts to increase reach and to present government accomplishments with comparative data to highlight progress.
Focus on Strong and Accessible Content
He described the department as the eyes, ears and voice of the government. PR officials were asked to prepare a repository of photographs, videos and success stories to support messaging when needed. He also recommended integrating rich and meaningful content into government advertisements.
Participation and Department Presentation
Earlier, Commissioner and Secretary of the Information and Public Relations Department, Sandesh Nayak, presented details regarding various communication activities. Senior officers and district-level PR officials from across the state joined the meeting through video conferencing.