Important Facts of the News

• The Film Commission launched a new virtual production platform at JAX Film Studios in Riyadh.
• The setup features 2,720 Sony VERONA Crystal LED panels with 2.3 mm pixel pitch.
• The virtual stage dimensions are 23 metres wide, 27.5 metres deep, and 10 metres high.
• The facility is designed with assistance from Pixomondo and features Sony’s latest technology.
• The space includes two 1,500 sq. metre soundstages and various production support areas.
• Abdullah bin Nasser Al-Qahtani is the CEO of the Film Commission.
• Abduljalil Alnasser is the General Manager of Sector Development and Investment Attraction.

Saudi Film Industry Gets Major Boost

A new era for Saudi Arabia’s entertainment sector began this week with the launch of an advanced virtual production platform at JAX Film Studios in Riyadh. This facility marks one of the most significant steps in boosting the Kingdom’s film production capabilities and aligns with long-term efforts to strengthen its creative ecosystem.

State-of-the-Art Technology and Global Expertise

The platform was developed in partnership with Pixomondo, known for its work in visual effects and virtual production. Equipped with Sony’s latest VERONA Crystal LED technology, the setup features 2,720 LED panels offering a 2.3 mm pixel pitch for high-resolution imagery. The virtual stage spans 23 metres in width, stretches 27.5 metres in depth, and rises 10 metres in height, enabling filmmakers to create immersive cinematic environments using real-time virtual backdrops.

Designed for High-End Cinematic Projects

With extensive integration of camera tracking and in-camera visual effects, the new platform is built to accommodate large-scale productions, including those from major international studios. The enhanced flexibility and precision offered by the technology make it suitable for projects that require lifelike visual landscapes and sophisticated digital interaction.

Comprehensive Facilities at JAX Film Studios

JAX Film Studios features two 1,500-square-metre soundstages, a luxurious VIP lounge, a modern cinema screening room, and well-equipped production offices. The facility ensures filmmakers have access to everything they need for pre- and post-production work under one roof.

Strategic Location Within a Growing Ecosystem

Located in Riyadh, the studio offers quick access to premium hotels, the international airport, and a burgeoning support network of local production services and talent. This makes it an attractive hub for both domestic and foreign filmmakers.

Leaders Highlight Development Impact

Film Commission CEO Abdullah bin Nasser Al-Qahtani said the new studio represents a significant milestone for Saudi filmmakers, with cutting-edge infrastructure designed to elevate the industry globally. Echoing this, Abduljalil Alnasser added that combining Sony and Pixomondo’s expertise has set a new benchmark for production environments in the region.

Future-Ready Creative Infrastructure

This launch signals Saudi Arabia’s serious investment in developing a future-ready film production landscape. With the opening of JAX Film Studios’ virtual production platform, the Kingdom is poised to attract more international collaborations while empowering local creators.