Important Facts of the News
- Press meet scheduled on 10 November 2025 at 10:00 AM.
- Event venue: ICA Kvantum, Fleminggatan 16, Stockholm.
- Mandatory pre-registration by 9:00 AM on the same day.
- Entry allowed from 9:30 AM, subject to availability.
- All participants must display valid press credentials.
- Key representatives attending include leaders from ICA, Coop Sverige, and Arvid Nordquist.
- Ukrainian producers to be present at the meeting.
- Also in attendance: officials from Kommerskollegium and Svensk Handel.
- Event hosted alongside Minister for International Development Cooperation and Foreign Trade, Benjamin Dousa.
Swedish Retailers and Ukrainian Producers to Showcase Collaborative Success
A media briefing has been scheduled for Monday, 10 November 2025, where representatives from Sweden’s major retail chains and Ukrainian producers will present the outcomes of their recent collaboration. The initiative focuses on enabling Ukrainian goods to find a place on supermarket shelves across Sweden, offering local customers access to new and diverse products.
Event Details and Participation Guidelines
The briefing will take place at ICA Kvantum located on Fleminggatan 16 in Stockholm. Attending journalists are required to register in advance by emailing their information before 9:00 AM on the day of the event. Necessary details include full name, media affiliation, and role (journalist or photographer), along with valid press identification, to be presented upon entry. The entry process starts at 9:30 AM, and due to space constraints, attendance will be limited to registered participants.
Key Representatives from Retail and Trade Authorities
The session will include notable figures from the Swedish retail industry, such as Jenny Eriksson from ICA, Jenny Rådeström from Coop Sverige, and Ola Liljeqvist representing Arvid Nordquist. They will be joined by Ukrainian producers involved in the project, highlighting joint efforts to strengthen trade ties.
Additionally, the event is set to feature Anders Ahnlid, Director-General of Kommerskollegium, and Sofia Larsen, CEO of Svensk Handel. The press meet is organized in collaboration with Benjamin Dousa, Sweden’s Minister for International Development Cooperation and Foreign Trade.