Regional gaps in Pension Credit claims revealed
According to the Department for Work and Pensions (DWP), the new analysis found that only around 55% of potentially eligible pensioners in the East and South of England receive Pension Credit, compared to as high as 71% in the North East. London and the North average between 60% and 70% uptake, highlighting a clear geographical divide in benefit awareness and access.
This is the first time the Government has undertaken a detailed demographic and local-level study into who is missing out on Pension Credit. The findings are shaping a new targeted campaign to improve access for those most in need of financial help during later life.
New trial to reach pensioners missing out
The DWP, in collaboration with Age UK and Independent Age, has started a focused trial involving 2,000 pensioners across England. These individuals have been identified as likely eligible but not currently claiming the benefit. They are receiving personalised letters encouraging them to apply for Pension Credit, which can significantly improve their financial stability.
The initiative forms part of the Government’s broader effort to ensure every pensioner feels valued and receives the support they are entitled to. It also aligns with its wider national renewal strategy aimed at promoting fairness and financial security for older citizens.
Government urges pensioners to check eligibility
Minister for Pensions Torsten Bell stressed the importance of the scheme, saying that supporting older citizens remains a top priority. He encouraged pensioners and their families to check whether they qualify, adding that even small benefits like Pension Credit can unlock further assistance such as help with utility bills or a free TV licence for those over 75.
Recent figures show that up to 760,000 households eligible for Pension Credit were not claiming it between 2023 and 2024. However, the department’s awareness drive last year led to an additional 56,700 households successfully claiming the benefit, with average weekly awards now valued at £83.
Charities back Government trial
Morgan Vine, Director of Policy and Influencing at Independent Age, welcomed the trial, describing it as a positive step towards addressing financial inequality among pensioners. She noted that older people facing economic hardship should not miss out on their entitlements simply because of where they live.
Vine added that with the ongoing cost of living pressures, more targeted outreach is crucial to ensure no one is left behind. She called on the Government to continue expanding such initiatives and build on the progress achieved so far.
Unlocking wider support for older people
The new trial also changes how the DWP identifies and reaches potential claimants. Previously, letters were sent mainly to those already receiving Housing Benefit. The new approach uses advanced data analysis to find pensioners who may qualify for Pension Credit but have not yet applied. If successful, the model could be expanded nationally.
Pension Credit not only boosts weekly income but also provides access to additional benefits such as help with council tax, housing costs, winter fuel payments and other essential support schemes. For many pensioners, claiming the credit can be the key to a more secure and comfortable retirement.
Part of wider Pension Credit Week of Action
The trial coincides with the DWP’s Pension Credit Week of Action, which focuses on raising awareness and encouraging eligible pensioners to apply. The Government also plans to simplify the process for claiming both Housing Benefit and Pension Credit in the coming months.
In addition, the triple lock guarantee remains in place, ensuring that the state pension continues to rise annually — projected to increase by up to £1,900 during this Parliament. Together, these efforts underline the Government’s commitment to supporting older people across the UK.
Encouraging pensioners to act now
Pensioners, families and carers are being urged to take a few minutes to check eligibility online or through the Pension Credit helpline. For many, this simple step could mean thousands of pounds in extra income each year and access to a range of valuable benefits.